Spill It! Podcast | Inside a Goal Getters Gang Group Coaching Call

Flops are part of business we all go through, but it’s all in how you handle that flop that will determine the future of your company. In this episode I chat about the BIGGEST flopped launch I’ve had in my business, why it happened, how I recovered, and how it shaped where I am today. Then, I give tactical advice about the 4 stages of business to help you move forward in your success as a business owner. | The Spill It! podcast w/ Alex Lawless of Lady and Company Creative

Be a fly on the wall inside a Goal Getters Gang group coaching call. We’re talking pivoting your business, creating packages, and launching your business!


2:52 | How to create templated systems for your clients
7:49 | Making a transition in your business from one area of expertise to another seamlessly
18:20 | How to prioritize learning/course taking without it taking up all your time
24:14 | How your messaging and branding can attract a certain type of customer/client
30:22 | Packaging up offers
33:40 | How to run a launch promo


Check Out Goal Getters Gang: www.goalgettersgang.com
Connect with me on Instagram:

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Hi! I’m Alex Lawless.

I'm the branding consultant and lady behind Lady and Company Creative. I help established brands grow their revenue with intentional brand-focused marketing strategies. We hit on the nitty-gritty, and build on-brand marketing campaigns that showcase the most unique part of your business: YOU.

I take the guess work out of what you should be doing next in your marketing strategy to help you reach your launch goals, and equip you with action plans to succeed like, yesterday. All while staying true to the passion and purpose you already have set in your business. Learn more...!

Full Episode Transcription:

Hey, I'm Alex. And this is the spill it podcast where modern day online business owners, CEOs and creative masterminds come together to dish their true opinions on the common business trends, strategies and mindsets that fill your feed and your inbox every single day. We know that you're over the fluff, and you want business advice based on experience, not trends. But there's so many strategies out there, how are you to know what actually works? And what's total BS? Let's find out. Hey, okay, guys, this episode of this podcast is going to be a little bit different than what I typically do. And the reason why, because I'm actually going to be sharing with you guys a recording of the last goal getters gang group coaching call that we had. So goal getters gang is my online membership to help online business owners reach 10 k months and beyond. And every single month, we have group coaching calls, we all get together on a zoom call. And we treat it kind of like a little mastermind session. So each individual person gets time to come to the floor, ask questions, get coaching from myself, but then also get coaching from their peers that are also inside of the community as well. So how to listen, be a fly on the wall. This is a really, really, really good coaching session that we had so many great questions were asked, I think that a lot of you guys are going to have some light bulb moments and some good insight into your own business based off of the questions that some of these members asked inside of this coaching calls. So have yourself a listen. Let me kind of give you a quick little rundown of how everything is going to go. Hey Rachel. So if this is your first time on one of these coaching calls, basically this is just going to be a hot seats kind of like round table call. So we'll go around to each individual person, you guys will each have a time to come forward, introduce yourself, tell us a little bit about you your business, maybe who your ideal client is, and then ask a question, who received some coaching from me, and then if anybody else in the group wants to pop in and wants to kind of mastermind together, we can totally do that too. Because I fully I fully will be the first to say that I have lots of knowledge that I can bring, but I don't know everything. So for instance, I know that we have some like social media managers in here. So if it's a social media question, and a social media manager wants to hop in and give their two cents like absolutely do that, because that's your area of expertise. So is there somebody that would like to go first? Hey, guys, okay, Katie, go. Okay. So I went ahead and completed the, the launching roadmap course in the go getter gang. Okay, started looking at three packages small, medium, large, kind of as you as you outlined, and what I realized is now that I've actually got a client that I'm working with, that's like, hey, I want to keep you like, I can't figure out how to get that into packages in a way that I don't like, resource myself out of a job by giving them everything they need. Okay, sure. So re like, for everybody else that's on the call to maybe give a little bit of context as to like what you do and who you do it for? Sure. So I'm in the stages of launching my business, I haven't even officially launched yet. But I am aiming to provide social media strategy services to small businesses, primarily here in my city, okay, then elsewhere. And so helping them use the platform without ads in a way that just elevator messaging services, and what they do. And so this particular client is a nonprofit organization in our city. And they just aren't using social media much at all right now. It's just kind of a last ditch effort. And so they brought me on to figure out how to utilize the platform. And so that's where I'm like, What would this look like, if I already had a package ready? Which package would they be choosing? And what would that look like? Especially because she said, like, we'd love to keep you on retainer. Okay, and so this is like done for you services? Correct? Or is it more so consulting? consulting, consulting, okay. And I know that I was reading through your comment that you left on the question thread as well, because you were talking about maybe wanting to like, come up with some like templates and have like a process in place, or, you know, when you get another client that might be in the same place that you'd be doing? Well, from like, the I love from the front image that even the way like your offer is set up on your website, and where it's like you are the expertise, but here's what you're giving them in addition to your expertise. And my question is like, what is the strategy? What is that strategy? Or kind of? How does that look in a way that you're comfortable with sharing? Obviously, yeah, no, actually, I think that even better example might be the offer that I used to, used to have. So I used to do when I was doing brand design, I had a rebrand intensive. And basically what that looked like, was I treated it almost like a one on one course. So you know, we work together for a certain amount of time. And each week, we worked on something different. And so you know, for you, if you have a specific client that you're working with, you know, it could be for a retainer, but maybe it's on like a loop, you know, so you might be, you know, touching on one thing one month, and then another thing, the next and then you know, after, like five times, you know, you could kind of like, go back to the beginning again, right. Um, and honestly, the way that I set that up and how I created that was with the very first client that I had, I created everything from scratch week. And then I had all of those templates for the next time that I had somebody so I had all of my like, coaching notes, I had template, it out the questions that we might go over, I had all of the different homework, what is it called, like questionnaires that I would send them already made, because I did it for the first client that first time. And then like, all of those worksheets that you see inside of the fun method, and the F phase. All of those were template it out that I gave to my rebrand clients as well, you know, spaced out week after week or whatever. So honestly, my best advice to you is to treat this first client kinda like a guinea pig, in your own life, they don't know, right? And save everything. You know, write out all of your systems and your processes that you use for this client, and document everything. And you know, maybe you create a new Trello board for it, right, you drop everything that you do for them, and then see how you can make those things into templates for your clients in the future. Okay, cool. That's sort of what I'm doing. So that's encouraging. Yeah, I mean, I think that's the best way to go about it. Because then you're actually doing it in real time with someone and seeing that it works. And then on the back end, you can also see what doesn't work and tweak it for the next person. True. Yeah. Cool. Awesome. Okay. Who wants to go next? I got something. Okay, go Go for it. So um, I, you know, you know what I do, I'm an accountant. I do bookkeeping for online business owners. I really, so I've got a you know, about a product I'm putting out, trying to get it all finished up to help help you basically plan the profits you're going to earn in your business. Hmm. Um, and like, everything that goes in that, in a nutshell, it's pretty detailed. And so I like doing that. I really, really love helping people. This is kind of it's too generic, but helping you simplify your business in life. Okay, I have blog post topics, just like a title. Some blog posts started going back in 2010. And I and I used I started my first blog in 2007, I two of them, and then I scrapped those, and then I just didn't do another one. And you know, pro out of fear and, and things were really changing in in the blogosphere. And want to start transitioning to that. Part of it is a canyon isn't my you know, I don't love it, you're into it. And people don't want to pay what it actually costs to do your books the right way. Mm hmm. And so it's really hard to make a good living. And I've got other clients that I'm doing work for, that are actually not from the online space. And I'm so right now I'm, I'm looking at going back to work maybe full time at a local company, so that the finances are taken care of. But I want to start transitioning my business to where I can help people with the finance side of their business, but not when it comes to accounting, like planning, how are you going to earn your money? How many products you're going to sell services you're going to sell, seen what you actually did, you know, those kind of KPIs, but then teaching them how to organize, you know, like, everything from all the documents that go with your company? What do you need to have? What do you should you always have readily available, how to go paperless? Just kind of, in a nutshell, that's what I really like doing. So I'm not sure the best way to start this transition, I was thinking, Okay, soon as I've secured a full time position, I can take off on my website, the accounting part, but then I need to replace it with something else. And I'm still trying to launch this product. Yeah. So I mean, what I've seen other people do, and also what I've done in my own business, as I've transitioned from, you know, one area of expertise to another is seeing how you can kind of blend the two in the meantime, just started doing. Yeah, so you know, making sure that your messaging more than anything, is transitioning over to this different area of expertise that you're wanting to help people in. Right. So instead of it being like tips for bookkeeping, that you're sharing on social media, which I don't know if that's even something you share. But But you know, instead of it being like bookkeeping focused, you start to talk about more. So the financial planning and the strategy behind making sure that you, you know, have a profit plan in place, and like whatever right? I did, I changed it to finance tips, huh? Yeah, see, stuff like that. And then also, you know, I know something that you're really knowledgeable about is like, you know, all of the you were talking about all of the I don't know, the correct term, but like, you know, the paperwork and those sorts of things that you need to have in your business. And so I feel like if you just kind of slightly tweak everything to where it's still financial focus, like you were talking about, but you're giving tips that are more so about the planning side of it, the strategy side financials, that it'll be an easier transition. And actually, Casey just went through a transition similar because she was doing all like social media management. And now she has transitioned over to systems. And so maybe she can kind of touch on a little bit about how she went through that transition to, if she doesn't mind. Yeah, so I actually am in this weird transition phase two. Um, the last thing I want you to go do is go get a job. So we want to keep you on the entrepreneur world. I do I mean, I've got debts I need to take care of, that will make everything a lot simpler. And I don't want to do one on one clients anymore. What I want to do is, I've got digital products to sell. And then I want to just do my to our consulting. And then I don't want like, I don't necessarily want to be taking on like, I don't want to be doing accounting clients anymore. I don't blame you. I actually went to school for marketing and accounting and was like, I can't do this like, like, I like talking to people too much that I can't sit down and do accounting anymore. So I totally understand. So the one thing that I've started to do, so the goal is to move right from point A to point B, but that like middle, a point one is a little weird place to be right. So what I've started to do is instead of just talking about marketing things, I've started to talk about how building a right system can help you build a better marketing plan, you see. And then so instead of like saying, Okay, so here's the type of content I create, I'll say something more along the lines of like, here's the process that I use to batch content to create this type of content. So I run them both together, but then I'm slowly moving more towards the system side of it, till eventually, I really won't be talking about marketing that much anymore. And it will be more systems focused. So they can use the systems to apply to the marketing. Does that make sense? Yeah. And that's also like areas that I really love. Like, I've got post started talking about how I, I plan certain things by using mind maps, and a mind map software. And that's something I also love doing is I love, I'm a tech geek, and I love talking about all the computer stuff. And here's a software you can use here's, you know, everything like how I simplified my, my Trello boards, you know, and like all that, you know, just different things with the software that I use, how can you make that simpler to use? Right? Yeah, and I'm with Alex, like, as long as you're not taking a hard left with it, and you just kind of have to like, warm them into the idea that you're growing and shifting, like they will grow and shift with you. So like, this not might might not be the best advice. But I know for me during the transition, what I've had to do, has been less of like, super niche focus. So like moving away from like social media strategy that's like very specific. Now it's moved more into like general marketing strategy, General system strategy. And then as you see time is going on, it'll be very systems niche focused, detailed system strategy. And there really won't be any more marketing left in it. But it's a it's a little bit more of a natural curve. And so, but I get it, because you'll still have people then in between, like, I have a group program right now, or some people are like, yeah, I'm in here, because you know, marketing, and some people are like, I really need to get my systems together. And I'm just like, we're working on it. working on getting them on the other side. But yeah, I agree with Alex, I think you just need to just try to warm them up to the idea that you're moving. But give them a little bit of both as you're moving to the other side. Okay, thanks. And then I gotta just work on the whole transition on the site, and, and the tagline and what I really do that comes next. But then Honestly, I also like I think it, it doesn't need to be super gradual transition, either. Because I mean, I'm sure that you're in this space where you're like, Good God, get me out of out of this accounting realm, right? Um, so don't feel like it needs to be like, the next six months where you need to make this like slow transition in your messaging, like, I mean, if set a timeline for yourself, when would you like to have officially made that transition? And then kind of work backwards from there. And I really like what Casey was talking about how you start really niche, and then you get bigger, and then you kind of like niche back down over here, right? So figure out what that timeline looks for you based off of what feels best, so that you don't lose your mind. All right, anything else, Francis? No, um, Hey, I know you're the type of business owner who has goals in her business. Heck, they've gotten you this far, right, you write your goals down, you share them with your friends, and you probably even have the best of intentions when you sit down to work on tasks that are supposed to help you reach those five figure months. So why haven't you hit them yet, it's not for a lack of trying, or a lack of believing that you're capable. Nah, I know that, you know, you're meant to be a 10 k a month business, it's that you don't have a clear plan of action to actually make the flipping thing happen already. Go getters gang is an online membership designed to help you prioritize organized and implement income producing tasks so you can finally reach the next level in your business. Inside go getters gang, you have access to all sorts of productivity boosting assets, like quarterly planning sessions, monthly coaching calls, and co working hours, as well as courses Trello, templates and loads of worksheets to help you work through the plans that you set in your business to reach those goals. And the best part is that you can get started right now today for just $67. So don't waste any more time on tasks that are sitting post to help you up level and instead head over to go getters game calm and get to creating intentional plans that will actually help you reach the next level of success and freedom in your business. All right, anybody else have any questions? I guess I can chime in a little bit here. I am just curious. I think I've asked this in the group before but I don't feel like I got an answer, like an answer. Whatever. Um, I am trying to figure out like, I feel like I always want to learn more like there's always so much that can be learned about like different platforms, or just like email marketing as a whole, right? And so I'm curious, like, if anybody has any advice, or any systems that they use where they schedule in, kind of like professional development, and so that you're consistent with it, because it's so easy to just be like, oh, I'll put it off. And then you never actually like, spending the time to do it. Right. So this is something that I have actually struggled with within my own business. Because when you get so you know, you create these plans for yourself and your task planner, right? And you're like, Okay, I have so much to do. So then where do I fit this stuff in? Something that I did last summer, that actually really helped me as I was trying to go through this entire Facebook ads course. And I mean, it was like 12 modules long, it was super, super long. And so I decided that rather than feeling like I needed to get the entire course done within like a week, like I normally feel like I have to do, I allowed myself to spend the entire summer going through it. And I decided that I would go through one module a day while I was eating breakfast. And so I would just pop up my computer and watch the one module, eat my cereal, and take notes and you know, go through the workbook or whatever. So I think my advice to you here is I don't know if that's something that like you would feel like comfortable. Like that's like, Oh, I could learn while I'm eating whatever that looks like for you. Right? where, you know, throughout your day, there are those periods of time that you have, where if you could fill that space with personal development, I mean, maybe it's like, while you're laying in the bathtub, and you know, you have your phone and you want you know, you're going through, you know, whatever it is, whether it's a course, or you're looking up stuff on blog posts, and whatever. But seeing how you can multitask while you aren't working on your business, but filling in time to learn. Does that make sense? Yeah, absolutely. And then I think like, so I think I struggle with like, holding myself accountable. Like I have, like, I want to learn all this stuff. And then like when it like I'll schedule it on my calendar, and then I'll get to it, I'll be like, oh, but I really should be doing this instead. But then I also struggle with wanting to learn something much that like, I will, like personal time doesn't exist, right? Like, I'll be like, every free hour of the day, I should be learning like, I should be learning more and more. And so I feel like it's a lot of ways, it's like a mindset thing that I'm struggling with. Right. And you know, it could be one of those things were maybe you look at learning as seasons to, you know, maybe you decide that two quarters out of the year, you're going to put a focus on learning something, right. Or maybe it's one month out of every quarter, you know, and you have a dedicated chunk of time that you dedicate to learning something. So that way, you have some balance in there, and you don't feel like you always have to be learning or you always have to be working, you know, it doesn't have to be one extreme or the other. Right. You know, whatever, that whatever feels right to you in that sense. And how often you want to be learning. I think, you know, kind of, it's going to be a lot of trial and error. I feel but you know, figuring out what that looks like to you. Um, okay. Does that help? Yeah, yeah, absolutely. It just like, Yeah, I just feel like I'm constantly battling myself. So it like helps to hear how other people look at it, as well. Yeah, Does anybody else have any input for her on that, I just type in the chat box that so I'm kind of the other way, I would just learn, learn, learn, because that feels more comfortable. And so this might help. In this case, in that whatever I'm trying to learn, I set a goal to it. And so that way, I know that when I'm trying to learn there's a goal, or there's a deadline, or there's something that I want to implement from what I'm learning kind of what you said with Instagram, or the Facebook ads. And then that helps me to stay committed, because I know there's this thing that I need to do. But then it also keeps me from like picking up new things like kind of that, like I called it shiny new thing to learn syndrome. It keeps me focused on, here's the thing I'm learning and I'm here why I'm learning it. And then there's this thing that I want to do that I know I can't do yet until I put in the time learning that if that helps at all? Yeah, yeah, absolutely. Oh, and Casey has a good point as well to build in SEO days into your schedule. So days where that is like your specific task that you're working on in your business. So you shut out client work, you don't have anything else on your schedule, but to work on your business. Now, that might mean you know, it's those, you know, you learning and going through a course or whatever. But working that into your schedule, once a week or once every other week. So that way you have dedicated time to do it. And you if you don't feel like doing it, you have no other choice, right? And then if you are working on a Wednesday, and you're like, gosh, I'm really getting this bug to like learn this new thing. You go and you drop it in your Trello board on your CEO day as a task. That's like, okay, make sure you go look at XU know, Article over here, drop the link there. So that way on your SEO day, you know, you can get to it. And maybe that might alleviate some of that feeling of needing to learn right now. No, it'll happen, you know, on your SEO day that week. Awesome. Thank you guys so much. Yeah, sure thing, Casey was wondering why she attracts so many photographers. This is something that we've chatted about before. She was wondering if it is something about her messaging, or what and I don't think that this is a negative thing, right, Casey? Like it's not like, why do I attract all these photographers I don't want to write it's just like a general wondering. Right. But yeah, so y'all I, my business tends to attract photographers and direct sales MLM, like, I can't explain it to you, I don't know what I'm typing or what I'm doing. But when I tell you probably 80% of the people I work with are either photographers, or an interest direct sales business. And it's, that's very real. And I just didn't know if it was something that maybe maybe I could take a look one day and just read some of the stuff that I'm posting, or the services I'm offering or the content I'm sharing, you know, whatever it is, it's definitely, um, there's nothing wrong with it at all, like I love it, and does make it a whole lot easier to help people because, you know, like, right now I'm working with four photographers right now, on the same type of consulting. So it does make it easier to be able to service them all at once. But I just think it's very interesting that I'm getting leads in from two different industries that I've never worked in before. Let's see, creatives just need your methods. I think that's what it is, too. And that's what I've just started to learn is that I'm a I'm like this weird mix between a creative and a techie. Right. And I think maybe because I'm like some sort of creative Instagram one, I haven't figured it out yet. But um, I think what it is, is that a lot of creatives, they get so lost in the creative process, that they don't even know how to reel it back in to build something that's efficient and profitable. So maybe that's why I'm just curious to see if anybody else has ran into something like that, where, you know, they you get your mind, you're like, this is my ideal client, right? And I'm not trying to say photographers aren't but they just, I never expected it, I guess. And now I enjoy it, you know, because I'm like, man, I maybe I need to be a photographer. And I like this my calling or something while I sell Mary Kay. No, no, but Casey, for real. I think that that's really what it is. I think that there is like, specifically what you were talking about people that are in MLM, and then also photographers, they that is something that they lack, you know, what, MLM aren't taught systems, you know, they get all of these, like, they're handed a whole bunch of like, copy and paste this stuff onto social media. And like, they're not taught that actual, like strategies, and the simplifying and the processes to make things actually happen. That's why they're, you know, sending all of the, like, random emails and like networking and doing things on a weird timeline, rather than having things automated, and like, that's what they need your help with, right? Um, and then for photographers, it's funny, because Katie was she, I don't know, if you saw this comment, I'm going to read it because I was like, what she said that she had a mini session done earlier this spring, and the photographer forgot to send her the invoice. So like, legit, like, they're just so focused on what they're working on, that they just, they need somebody like you to help them get their crap together, honestly. Um, and then Katie also said, your brand photos are so pretty. And maybe they're aesthetically drawn to your images, too. And that was also something that I thought of, I think that your images are very reflective of a lot of photographers branding to the light, the area, the minimalist stuff. So I just I think it's what you're naturally doing. And I don't know if there's literally like, I don't think there's a reason to it other than they just need what you need, or need what you offer rather. So, yeah. For Casey, can I share it real quick? Yes. Okay. Something I just thought of is that your messaging is drawing in people that are primarily solo printers, so the MLM, and the photographers, and so I don't know the answer, but is there a way to speak? And you're also kind of a solo printer presence? So is there a way to make the wording to also draw in the attraction of like, small businesses as well? And maybe that's not who you want to work with? Maybe you just want solo printers who aren't photographers, but I just thought I just realized it seems to be kind of those solo printer gals going at it by themselves. Yep, I totally agree there, too. Yeah. No, yeah, I totally agree. And I think, because I primarily do work with solo, printer ish, service based people. And like you said, the way I position myself isn't from a very solo printer point of view, even though I do have like a team behind me, I think because I love that personalized relationships so much. I never want to come off as like a business, quote, unquote, you know, that it's a very like one on one experience. But that's funny that y'all say that, because that's exactly what the MLM and the photographers are, they give a personalized one on one experience. So I think it all it's just like, it's attracting a whole group of people that I never really realized. But I kind of I kind of like it because if I'm up, I'm working with solo printers. I think I'm okay with that. As long as they're getting it. They're connecting with me in that way. And it's natural for them and it's natural for me, then. I'm totally okay with it. That's a good point. Thank you, Casey. Okay, so now I'm going to put Stephanie on the spot, even if she doesn't have a question, if you do totally feel free to ask a question, but at least introduce yourself because she's she just joined like, a week ago, so I want people to get to know you. Okay, Can y'all hear me cuz i? Okay. Just want to make sure it's working. Yeah, I am Stephanie. I own a company called brand sake creative. And Alex. And I actually, I don't know, it's been a really long time since I've seen you in like person. But But yeah, I just kind of joined it. I'm going through right now I'm kind of trying to figure out what I'm offering for sure. So I do graphic design. And I do website design, kind of similar to what Alex did at the beginning. And I'm just trying to figure out, like, what the best way to go about it at first, because I've done both, but I haven't necessarily like combined them into one offer before. And so I'm just trying to figure out what that looks like and how I go about that. I'm on like page two of the figure out your offer thing? I haven't made it very far. No, that's totally fine. I mean, speaking from experience, since that is what I used to do. Basically, the way you want to have like your packages set up is small, medium, large, right? So small, might just be like basic branding, right? And then the medium one might be like basic branding, so like logo color palette, type biography, plus some like brand collateral, and then a large one would be all of that plus the website. Right? Okay. Um, and something that you're going to find a lot. Oh, that's so nice. Casey says that you're working beautiful. I know, I'm like literally obsessed with your logo. Oh, thank you. I like I saw it in my head, like no joke, I just saw the font. And I like, I just thought and I made it, girl. That's how I like, that's what I want. Yes. So um, you know, the thing is, when you are looking at these, like small, medium large packages, keep in mind that the, the medium one is probably going to be the one that most people are going to purchase, because it's going to have extra value, right, it's probably not going to be a whole lot more expensive than your small package. But they're going to get a little bit of extra stuff. But it's also not going to be like the premium, right. And then it's kind of up to you from there, if you want to offer all a cart stuff, too. That was something that I did, but I didn't advertise. So if somebody would email me and they're like, Hey, I saw your packages, but I, I only need a website, or I only need one landing page or something like that, I could kind of use my discretion if I wanted to take on that kind of a project at a time. Um, but I mean, if you are totally open to taking any and everything, then on your website, whatever. Um, but yeah, I honestly, there's not really a wrong way to do any of it, there's not a wrong price you can put on anything, there's not a wrong, you know, set of stuff and deliverables that you can give someone in any package. It's literally just what feels good to you. And that offers the correct amount of value for the price that you put on it. That's literally it. And I feel like I have yet to get my first like I've done a bunch of stuff. And it's mostly been for guys, which isn't actually who I'm wanting to target. Like my neighbor's husband's a photographer. And so we're doing his site, and I did my brother's, who's a drummer. And so I don't have that first, like initial client for what I will be offering. And so I don't know, like I read your post about like charging what you're worth, and doing, like not doing discounts just because you don't feel like you're there yet, so to speak. And I was just wondering what you did just kind of getting off the ground as far as like getting the first couple people in Did you offer like, any discounts or anything at the beginning. So I did, but it was strictly just like a launch week promo. So before I launched, there was a lot of like, build up to it, right. So I had, I had, I had a fake portfolio. When I say fake, it was not real clients that I did work for, but it was the work that I created, right. So I would create fake clients in my head of what somebody might want. And there's all sorts of if you Google, I don't remember the names of the websites now. But there are websites, the you can go to that basically have these like, they'll give you prompts for a type of client that you may work for, and like what they're wanting you to create for them. And then you can go create things for your portfolio based off of this like Client Profile that they give you, which was really helpful to me in the beginning. And so I would like share these different portfolio pieces, right. And at the time, I hadn't done any websites for a client either. So it was literally just logos and brand collateral that I was sharing via my portfolio and posts on social media. And then the week that I launched, I had a just like five days Monday through Friday, where if they booked a discovery call with me that week, and then signed the contract by the end of the week, I think I gave them like, I don't I don't remember, it might have been like 15% off or something. So it wasn't like a whole bunch. But it was a little something to just entice them to come in and, you know, do something in the beginning. But another way that you can do it, if you don't want to give a discount is you can add extra value. So maybe you give them another brand collateral piece for free, you know, quote unquote, so maybe you give them you know, an extra social media graphic or a business card design, or something like that as like a bonus. Instead of offering like cash discount. Very cool. Awesome. All right. I don't have any I'm sure next Cal, I'll have plenty of questions for all your fine. And in the meantime, guys, if you have other questions that you want to chat about with me or with anyone in the group, be sure to just go into the accountability community on Facebook and just drop them in there because we can have conversations all day long. And that's fine. We're good. We can go work now. I think this was great. Awesome. We'll meet you. Okay, I hope that you guys enjoyed this episode. I know that it's totally different than anything else that I've ever done on this show. And it's not necessarily you know, me spilling the tea like I typically do picking apart different strategies and those sorts of things. But it is so much fun to to get to collaborate and coach these women inside of this community and inside of this membership and so if it is something that you are interested in, if you want to have access to calls just like this every single month, as well as co working hours, and all of the awesome Trello boards and content that comes inside of the community and the membership as well head over to goal getters. gang.com and you can sign up right now for $67. I would absolutely love to have you on our next call this next month. Thank you so much for listening to this episode of the Spirit podcast. Here's what I'd love for you to do next, take a quick screenshot of this episode that you're listening to right now. And share it on your Instagram stories so your friends can hear about the show too. And then I'd love you for real for real if you head on over to iTunes to leave a rating and review. And if you want access to the show notes, links and downloadable that were mentioned in this episode, had to spill it podcast.com and don't forget to subscribe so you never miss a future episode.

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Spill It! with Alex Lawless is a roundtable-style podcast that brings a unique spin to online business strategy by creating a space for seasoned entrepreneurs to hold judgment-free and opinion-based conversations on industry topics, norms, and cliches. View more episodes….

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