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I’m Alex

brand consultant • launch strategist • confetti thrower

I teach online service-based business owners how to create on-brand marketing strategies that feel fun, showcase their expertise, and drive sales so they can unlock the next level of freedom in their business and their life.

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I'm the kick in the booty your brand needs to create, launch, and market your next on-brand offer!


Together, we’ll make your business more impactful with strategies that promote your offer to your dreamiest of clients and while having FUN and growing your brand while we’re at it!

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Branding is every way your business is…

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Your visuals, baby! This includes your graphics, website, and general brand aesthetic; as well as who is it seen by (your dream clients!).

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Your marketing strategy and how you speak to your audience through all your communication mediums. Think: Social Media, Email Marketing, FB Live…

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Your brand voice and overall messaging tactics. This is how you get your audience saying, “OMG, it’s like she’s in my head!”


So, being on-brand means creating consistency in these 3 areas for the marketing strategies and new offers you produce for your business- it’s all about the customer experience, baby!


Your business is your brand

+ your brand is your marketing strategy

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Your brand’s values, mission, and how you serve your audience, makes your business unique

But, it can be difficult to find that interconnecting sparkle to create a cohesive (+ on-brand) marketing strategy!.

That’s where I arrive, wand in hand, to do a little magic dance around your business and help you clarify the next moves you can make in your business to reach your dreamy goals for your brand (all while keeping our eyes on dolla signs!).

Lady and Company Creative | Alex Lawless | Branding Coach | Business Coach | Brand Strategy

Owning a business should be fun!

And most of the time it is!

But, every now and then we hit a plateau and then we’re ready to start thinking bigger! We want the next level, more freedom, more income, and to continue to build a brand that we’re proud of!

We want to serve our audience, build our following, and get in front of the right eyeballs.

I want to help you get out of the funk and start making strides to reach your big dreamy goals… by masterminding on-brand strategies right alongside you!

The time is now, baby cakes.

All you need is accountability and a hand to hold along the way! Someone to guide you towards making decisions that reflect your brand’s mission and to act as the creative mastermind with you so you can unlock the fierce boss-ness that’s always been within you.

Got a team?

Use Trello to manage and delegate tasks for your next launch! (and be more productive while you’re at it!)

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listen on the go

Want to know which marketing strategies actually work, and which ones are total BS? Listen to Spill It! with Alex Lawless to find out!

get inspired

Read articles from top biz experts from across the world over on the LCC blog!

free stuff

Download now and start implementing right away with workbooks, guides, checklists, and other goodies!

let’s chat

Schedule a discovery call with me to chit chat about how I can help you in your biz!


propel your business to where you're dreaming it can go

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“Alex is such a sweetheart. She's an absolutely amazing listener, and very easy to talk to (which is important when we're telling her about these businesses we invest our souls into)! She meets you where you're at with knowledge, ideas, plans, and encouragement to propel your business to where you're dreaming it can go. If you need insight into your brand, or if you aren't clear on your "why," or if you just need someone to help guide you, you need to talk to Alex!”

-Hailey Fagan | Hailey Amber Photography