How to Embrace Your Flaws and FINALLY be the Face of Your Brand

The thing I hear again and again when working with clients is how uncomfortable they feel putting themselves out there and being the face of their brand. They’re scared they’ll make a mistake, stumble over their words, or they are afraid that the world will see that one thing in their personality that they personally deem as a flaw. 

And while we may know that our flaws are magnified in our own eyes, it’s still hard to get over that pimple, or our shy persona, or whatever it may be that we don’t necessarily love about ourselves...

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How Gratitude Can Shape Your Business

About two years ago I was invited to join a group of entrepreneurs for a “Gratitude Challenge” on Facebook. We would each post five things we were grateful for each day for 90-days. We were also encouraged not to repeat gratitudes. The idea is that there are always so many things to be grateful for that we shouldn’t need to repeat any of them.

Right away I was excited about this opportunity. Not that I didn’t have the ability to create my own gratitude practice but this afforded me the opportunity for a little extra accountability and to be inspired by the things others were sharing.

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4 Easy Ways to Repurpose Your Content (for Maximum Results)

Content is key and you need to be producing quality content to expand your reach online and grow your brand.

You’ve probably heard this time and time again.

The thing is, you spend hours producing a great quality piece of content, often an article which includes information your target audience is thirsty for. You post it on your blog, and then you post a link to your new content article on social media; on your Facebook page, and perhaps also on your Twitter and LinkedIn pages. And you stop there....

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The Key to Creating an Authentic Personal Brand

Start your personal branding process by asking "WHO AM I?" and the rest will fall into place easily.

I have been looking at some articles regarding this topic on Personal Branding.  I realized that many of them focus on the external portion of your personal brand.  There is nothing wrong with image, business & social etiquette, body language, etc.

The only thing that nobody talks about is YOU.  We need to take a step back and ask ourselves this question, “Who Am I?”.  Only after you have come to know who you are, the rest is easy to do.

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How Your Lady Owned Biz can Support Other Female Entrepreneurs

It's go time for women as we collectively rock politics, education, medicine, the arts, and business. We have women-strong mentalities, and a deep hunger to guide, help, and assist other women to reach for their most dreamiest of goals.

We are lifting each other up, serving each other, and I am here for it! 

As a woman who owns a business, I know just how important it is to have a backing of support. These people offer encouragement when I'm overwhelmed, and also spread word around about my services. They help grow my following, facilitate in brand awareness, and over-all, help make an impact in my business's success.

Us ladies are strongest when we work together and for each other. So, it's time to act on it.

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5 Easy Strategies to Stand Out in Your Industry

Creating our own businesses means that we rely on our own brains A LOT.

More often than not, it's a one woman show. We don’t have a boss or a friend in the cubicle next to us to bounce things off of- and sometimes that leaves us questioning ourselves. We especially question any decision we make when it comes to putting our face and our personality out there. We are our own worst critics, afterall.

And, in the beginning stages of business, it can be even harder to know how to use ourselves and our personalities to help you stand out in what feels like a very saturated market.

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How to Take and Edit Branded Flat Lay Images

Flat-lay pictures are the hot trend on social media (Instagram especially) and I know you want in on it!

Flat-lay images are the perfect way to create your own stock images that are reflective of your brand and stand out in the crowd of all the other business out there!

I have had so many followers tell me they always slow their scroll when they see one of my images because they know it's mine! That means that I get more engagement and my followers know what to expect from me! Pretty cool right?

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Create a Mission Statement for your Business (and WTF to use it for)

A mission statement helps your clients to understand if they’re a potential ideal client for you. It’ll also help you to get rid of inquiries from non-ideal clients because maybe they were confused on exactly what you do or you provide a local service and they’re nowhere near your area! Don’t let your clients walk away because they’re confused, overwhelmed or unclear on if they are able to work with you.

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