Posts in Visibility
5 Easy Strategies to Stand Out in Your Industry

Creating our own businesses means that we rely on our own brains A LOT.

More often than not, it's a one woman show. We don’t have a boss or a friend in the cubicle next to us to bounce things off of- and sometimes that leaves us questioning ourselves. We especially question any decision we make when it comes to putting our face and our personality out there. We are our own worst critics, afterall.

And, in the beginning stages of business, it can be even harder to know how to use ourselves and our personalities to help you stand out in what feels like a very saturated market.

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How to Find Your Dream Clients

While it is important to define specifically who your dream cleint is, you can't just make things up in our heads. As much as we might like to say that the most perfect person we can imagine to work with is wealthy, and understands our process, and drinks our favorite drinks form starbucks- we can't just decide that that peson exsists just simple because we want them to.

Our dream client has to come out of real fact.

Especially because who may think would be our dream client might not actually light us up in the end.

So think beyond the fluff of what you;ve been told an idea client is up until this point, and realise that your dream client is really just someone who's exact needs are met by your offer.

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4 Tips to a Fabulous Pinterest Business Profile

So many lady entrepreneurs do not realize that Pinterest is a completely viable source of traffic for their online biz. And that it takes less time than they think!

And while it’s true that Pinterest isn’t classified as ‘social media’ per se, it does work like social media in that it’s a brilliant way to build that know / like / trust factor we all want with our ideal audience.

I’ve had clients for my main biz message me...

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What the Eff is SEO

In the process of starting your business you've glossed over more than a few articles that have eluded to this SEO thing.

But what the f*** is it?

SEO literally just stands for Search Engine Optimization which is an umbrella term for things you can do both on and off your website to attract search engines to your content. Okay, let's put this in real life terms:

When someone (let's call her Amy) types something into google (or any other search engine), google's robots scan the internet looking for relevant content. They then list out the content on the search page from most relevant to least relevant so Amy can easily find an answer to what she is searching for.

So what does this mean for your business?

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How to Schedule a Week of Social Media Content in 30 Minutes

Social media is often times the one piece of the marketing puzzle that, well, puzzles  new business owners. Between trying to stay relevant, and trying to stick to a schedule, social media usually leads to overwhelm.

And, I'm here to tell you it doesn't have to be that way- and I know that because I have been in your shoes.

I have been in the place where I would manually post to my social media accounts daily, but that cost me my precious time and my sanity as I tried to juggle all the things all at once. And, I have also been the place of committing myself and my business to too many platforms all at once. That didn't work out too well either.

Look, I get the appeal of wanting to be in control and also wanting to jump head first and tackle everything you possibly can at the beginning. But, the truth is babe, we have way more important things to focus our energy on than making sure we log onto each social media platform each day at the right time to talk to our people. 

We just can't juggle that and run a successful business in the background. And that is okay...

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How to Boost your SEO in Squarespace With Alt Text

Sqaurespace is A-M-A-Z-I-N-G for so many reasons... and you babes know that because I sing it's praises literally all day long. You, my clients, and even my dog know that Squarespace rocks because I just can't stop taking about it. I'd say it's problem, except can loving something so robust and user friendly really be a problem? Ha! Nope. It cannot.

One of the super intuitive things Squarespace does is how it gathers alternative text (or "alt text" as all the cool kids call it) for images.

What the heck is Alt Text?

Good  question, babe! Let me break it down...

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The Ultimate Checklist for Branding Your Business

You have big aspirations for your business, right? You want it to grow, to flourish, and make a profit. Focusing on those things early on in your business journey will set you up for success. But, the question then is how do you tackle it?

Branding, babe!

Branding your biz is the the key to creating a sustainable business. And that's the goal, right? We don't just want a business that works for right now- nope, we want a business that works for now, and tomorrow, and next year, and 20 years from now.  

And, if you brand your biz with intention, it will grow with your business.

If you want to learn more about what the french toast branding even is, check out this post over here. But, in general, branding is a collection of elements that work together in a cohesive way to tell a story about what your business stands for. And, really, branding is a psychological way to intrigue and persuade your ideal customers to buy from you. 

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Launch a Bad-Ass Blog in a Weekend

How many times have you heard that blogging is a vital part of running an online business? About a million, right? I really cannot stress enough how much blogging can help take your business from kinda-sorta-maybe-working to holy-crap-I-just-doubled-my-income. 

Blogging does so much! Like...
- Give you an outlet to show your potential clients how knowledgeable you are
- Allow you to gather emails and start building a loyal following
- Boost SEO through keyword rich text
- Help your potential clients get to know you and how you work
- Help people find you online through articles shared on social media
- Give you content to share on social media
-Create a backlog of articles for you to send to your customers with valuable information

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How to Optimize a Killer Facebook Business Page

Social media has made marketing your business easier than ever, and as long as you have an irresistible social media marketing strategy, you can posts for free, gain a following, and showcase your work to drive sales on your website. 

My favorite social media platform at the moment is Facebook.

Facebook is the perfect place for any business because:
-Over 2 billion people all over the globe use Facebook
-You can reach every single demographic under the sun
-You can target exactly who you want to see your content
-20% of all page views online come from Facebook
-Facebook ads give you the highest ROI

"But what about that dreaded Facebook algorithm, Alex?" 

Great question, you thoughtful little biz babe, you! We hear A LOT about the elusive Facebook algorithm. Some even suggest that Facebook for business is dead because of it. Well, I am here to effectively slash that misconception.

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9 Unique Ways to Support Female Entrepreneurs

It's go time for women as we collectively rock politics, education, medicine, the arts, and business. We have women-strong mentalities, and a deep hunger to guide, help, and assist other women to reach for their most dreamiest of goals.

We are lifting each other up, serving each other, and I am here for it! 

As a woman who owns a business, I know just how important it is to have a backing of support. These people offer encouragement when I'm overwhelmed, and also spread word around about my services. They help grow my following, facilitate in brand awareness, and over-all, help make an impact in my business's success.

Us ladies are strongest when we work together and for each other. So, it's time to act on it.

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Offline Marketing Ideas For The Introverted Entrepreneur

Hey babe! You may or may not be surprised to hear that I am introvert. Promoting my business is not on the lists of things I love to do, actually, it's pretty high up on the list of things I'd rather not do.

Believe me when I say if I could snuggle into the middle of my bed and run my business from there for the rest of my life, I would.

If you share my shy tendencies and overthinking-ness, or if you just want to score some easy marketing tips then you have stumbled upon the perfect blog post. These ideas are a stress-free way to promote your biz within your local circle sans wifi and social media.

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How To Create A Bad-Ass (And Cohesive) Brand

Hey there, babe! This is the third post in the Branding Breakdown series. During this 5 part series, I will take you behind the scenes and dish the exact formulas, psychology, and processes I use to take a brand from scattered ideas to an alluring identity. Let's get into it

Over the past couple weeks we have covered what branding will do for your biz, and I helped you find your why. This week we are going to take your why one step further down this branding journey and use it to create your brand style.

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