Posts in Social Media
How to Optimize a Killer Facebook Business Page

Social media has made marketing your business easier than ever, and as long as you have an irresistible social media marketing strategy, you can posts for free, gain a following, and showcase your work to drive sales on your website. 

My favorite social media platform at the moment is Facebook.

Facebook is the perfect place for any business because:
-Over 2 billion people all over the globe use Facebook
-You can reach every single demographic under the sun
-You can target exactly who you want to see your content
-20% of all page views online come from Facebook
-Facebook ads give you the highest ROI

"But what about that dreaded Facebook algorithm, Alex?" 

Great question, you thoughtful little biz babe, you! We hear A LOT about the elusive Facebook algorithm. Some even suggest that Facebook for business is dead because of it. Well, I am here to effectively slash that misconception.

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The Ultimate Social Media Strategy To Make Your Biz Irresistible

You know that social media is probably the single most important marketing tool for your biz. Facebook and Instagram are no longer just for catching up with friends and posting selfies. Nope, thanks to ads, groups, hashtags, etc, social media has become the worlds best way to reach potential clients from all over the world. 

Lets look at some facts and statistics:

-2.4 billion people (or 1/3 of the worlds population) use social media worldwide
-Facebook alone has over 2 billion active users that share 5.3 billion pieces of content each week
-In 2011, there were 3x more social media users than email
-Email averages a 7% open rate while social media is nearly 30%
-Social media isn't just for millennials! In fact, nearly 50% of users are over the age of 40
-Facebook accounts for 20% of all page views online 

Those are some pretty hefty numbers, babe! You really can't ignore it. So, now that you know that you should be taking advantage of social media, the question then is "how?"

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Literally Just 52 Free Resources For Your Online Business

I am all about starting and running an online business on the cheap, babe. Why spend your hard earned cash on things that you can get fo free? Hello!

Free resources are pure gold to those of us that are starting a business or a blog with limited cash. In fact, when I first started blogging I literally had no money to start my website and so this list right here would have help me out to the max. 

But part of the reason I started Lady and Company was to be for others what I needed when I was first starting out. So, lets cue up the list shall we!

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