Posts tagged business
How to Optimize a Killer Facebook Business Page

Social media has made marketing your business easier than ever, and as long as you have an irresistible social media marketing strategy, you can posts for free, gain a following, and showcase your work to drive sales on your website. 

My favorite social media platform at the moment is Facebook.

Facebook is the perfect place for any business because:
-Over 2 billion people all over the globe use Facebook
-You can reach every single demographic under the sun
-You can target exactly who you want to see your content
-20% of all page views online come from Facebook
-Facebook ads give you the highest ROI

"But what about that dreaded Facebook algorithm, Alex?" 

Great question, you thoughtful little biz babe, you! We hear A LOT about the elusive Facebook algorithm. Some even suggest that Facebook for business is dead because of it. Well, I am here to effectively slash that misconception.

Read More
The 4 Things You Need To Start A Business (HINT: It's Not Money!)

The overwhelm that comes with starting your own business can be intimidating. I'd bet that your head is swimming with questions that sound a lot like: 

Where do I start?
How am I going to reach customers?
How much time is this going to take?
What should I do first?
What is going to make me money the fastest?

But, babe, I am here to tell you it's just not that hard! Honest!

Read More
Offline Marketing Ideas For The Introverted Entrepreneur

Hey babe! You may or may not be surprised to hear that I am introvert. Promoting my business is not on the lists of things I love to do, actually, it's pretty high up on the list of things I'd rather not do.

Believe me when I say if I could snuggle into the middle of my bed and run my business from there for the rest of my life, I would.

If you share my shy tendencies and overthinking-ness, or if you just want to score some easy marketing tips then you have stumbled upon the perfect blog post. These ideas are a stress-free way to promote your biz within your local circle sans wifi and social media.

Read More
How To Add Self Care Into Your Work Day

I remember when I first started working from home and I thought I had all the time in the world to do pretty much whatever I wanted (let's all laugh in unison now..) Pick up friends from the airport? Sure! Sleep in late? Why not! Go grocery shopping in the middle of a Tuesday? Let's do it! Hahaha as if..

With all of the daily tasks firmly penned into my planner it was hard to find that work/life balance thing that I kept hearing people boast about. But what I also realized pretty quickly was that I had to fit self care directly into my work day if I wanted to achieve maximum efficiency and also be a real life working human come dinner time. 

Read More
How to Attract Customers With Your Why

Hey there, babe! This is the second post in the Branding Breakdown series. During this 5 part series, I will take you behind the scenes and dish the exact formulas, psychology, and processes I use to take a brand from scattered ideas to an alluring identity. Let's get into it

Last week we talked about what branding is and why it's important. This week we are taking the first step to creating your brand: discovering your why. Your purpose, your calling, your reason for going at it alone.

Read More
The Ultimate Social Media Strategy To Make Your Biz Irresistible

You know that social media is probably the single most important marketing tool for your biz. Facebook and Instagram are no longer just for catching up with friends and posting selfies. Nope, thanks to ads, groups, hashtags, etc, social media has become the worlds best way to reach potential clients from all over the world. 

Lets look at some facts and statistics:

-2.4 billion people (or 1/3 of the worlds population) use social media worldwide
-Facebook alone has over 2 billion active users that share 5.3 billion pieces of content each week
-In 2011, there were 3x more social media users than email
-Email averages a 7% open rate while social media is nearly 30%
-Social media isn't just for millennials! In fact, nearly 50% of users are over the age of 40
-Facebook accounts for 20% of all page views online 

Those are some pretty hefty numbers, babe! You really can't ignore it. So, now that you know that you should be taking advantage of social media, the question then is "how?"

Read More
Empower Your Workday With These Mantras

Mantras and good vibes aren't just for #MotivationMonday. Nah, babe, you gotta tend to your inner boss babe fire on the daily. I find that when I start my day with a little push to get shit done, it fuels my entire productivity mindset. I harness the power of mantras and affirmations each morning and I truly believe they are the key to a successful and productive workday. 

Working for yourself means you are a one chick show- you're the boss, the accountant, the writer, the customer service rep- and that can be taxing on your soul from time to time. Now, thats not say that we don't absolutely adore our work and all the hours we happily put into it, but it is nice to have someone else there to lift you up and say "Ya know what? I think you're pretty great! Here's a little motivation to stick in your back pocket." So, allow me be that for you!

Read More