Instagram Live: Your 30 Seconds of Fame

Grab Their Attention, Quick!

Marketing research has shown that you have like eight seconds to grab your audience's attention. Developing the skill to grab attention every time is a fine art. That's probably why marketer's feel like attention is such a big challenge, especially when they know people are interested in what they have to offer.

What's so special about Instagram? 

Instagram, a visual social network, is growing in popularity among individuals and businesses. Engagement on Instagram is ten times higher than on Facebook and 84 times higher than on Twitter. People love to talk, to share and build relationships.

Instagram is great for building trust. Consumers surveyed by Marketplace in 2016 said that they trust brands more simply because they saw them on Instagram. That's huge!

 

 
 A guide to utilizing instagram live for your business | Instagram Live: Your 30 Seconds of FAME | Lady and Company Creative | Branding Coach | Empowering Women Through Badass Brands
 
 

Instagram Live: Your 30 Seconds of Fame 

 

Instagram Goes Live, Like Snapchat

Aside from sharing photos with captions, Instagram allows you to share stories or to go live on video. Stories allow you to create short video clips or sets of images that disappear after 24 hours. Going live allows you to notify followers that you are creating a video in real time, and they can choose to watch it.

 

Going Live Helps Build Trust

These features are another great way to build trust with your target audience. Sharing videos or slideshows of you, your products or something else of interest to your audience allows them to get to know you. Having a better idea of who the person is behind the brand builds rapport, and breaks down the mystery! People are more likely to remember someone for something they did or for who they are than for what their business does.

 

How to Create a Story on Instagram

Step 1: Adjust your story settings by clicking the week in the upper right hand corner of your profile page. Click on story settings and pick your desired option for replies (e.g. from nobody, everybody or just people you follow). 

Step 2: On your feed, tap your profile picture with the blue + symbol from the top left hand corner, and click to enable camera and/or microphone access. 

Step 3: Choose a post option: Live, Normal, Boomerang, or Hands-Free.

Step 4: Record a video or take a photo.

Step 5: Edit options will come up, so you can add filters, emojis, drawings or text. 

Step 6: Save your story to your device from the icon in the lower left corner, or chose the arrow for more options (e.g. send to select people or create a new group). Once you save, your story will post to Instagram.

 

How to Go Live on Instagram

Step 1: Adjust your story settings by clicking the week in the upper right hand corner of your profile page. Click on story settings and pick your desired option for replies (e.g. from nobody, everybody or just people you follow). 

Step 2: On your feed, tap your profile picture with the blue + symbol from the top left hand corner, and click to enable camera and/or microphone access. 

Step 3: Choose the Live post option, and click start live video when you are ready to go live on video.

Step 4: Manage your live broadcast by seeing the number of viewers in the upper left corner of the screen, and the comments at the bottom of the screen. You can respond to comments or simply assess the engagement of your audience. 

Tip: to disable commenting tap on the three dots on the lower right hand side of the screen and select turn off commenting. 

Step 5: End the broadcast by tapping end live video in the upper right corner. Doing this will bring up the analytics screen. 

Tip: your live video will not be saved to your Instagram story and you can't view it again.  

Step 6: Review your analytics from the analytics screen to determine what percentage of your followers engaged with your video. 

 
 

 

Why do instagram  Live if it Doesn't Save? 

Going live might seem like a crazy choice since it's a video that doesn't save. But, it's not! Going live sends a notification to your followers that don't normally have notifications turned on for your posts. It's a great way to get them to see your content that they might otherwise miss. 

Going live or sharing a story allows you to reach the masses for free. These options have high interaction rates and are easy to use. This gives Instagram live and stories a fairly high return on investment compared to other social media efforts. 

Give Instagram stories or Instagram live a try and start to build better relationships with your audience today!


 A guide to utilizing instagram live for your business | Instagram Live: Your 30 Seconds of FAME | Lady and Company Creative | Branding Coach | Empowering Women Through Badass Brands
 A guide to utilizing instagram live for your business | Instagram Live: Your 30 Seconds of FAME | Lady and Company Creative | Branding Coach | Empowering Women Through Badass Brands

Vanessa Shepherd

Vanessa is a social media manager for female entrepreneurs who struggle with driving traffic to their websites, and figuring out how to make social media work for them. She's optimized social media channels and created engaging promotional campaigns for small to large-sized businesses and government agencies, and has won multiple awards for her work in digital marketing. When she's not creating content and managing social media for her clients, you'll find her creating handmade goods for busy women, or going on adventures with her husband and their two puppies.

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