How to Embrace Your Flaws and FINALLY be the Face of Your Brand

The thing I hear again and again when working with clients is how uncomfortable they feel putting themselves out there and being the face of their brand. They’re scared they’ll make a mistake, stumble over their words, or they are afraid that the world will see that one thing in their personality that they personally deem as a flaw. 

And while we may know that our flaws are magnified in our own eyes, it’s still hard to get over that pimple, or our shy persona, or whatever it may be that we don’t necessarily love about ourselves. 

Who here has been there? Raise those hands, girlfriends!

And don't worry, you aren't alone here. I’m raising my hand high right there with you.. because I still feel this!

*Video version at the bottom of this blog post

How to Embrace Your Flaws and FINALLY be The Face of Your Brand | Get a leg up on your personal branding game by showcasing your ulitmate superpowers! Embrace your flaws and uncover your secret sauce | LCCtv - Lady and Company Creative | Alex Lawless, Branding Coach


My personal struggle with embracing my flaws

You see, the flaw I battle with everyday is writing copy for my business while struggling with dyslexia.

There are countless times that I have written a blog or social media post, felt super empowered about the message I was delivering, only to be left scrambling to the edit button after it’s gone live because I used the wrong “there” or switched around I’s and E’s in a commonly spelled word.

And, the worst part is- when this happens, I often find myself giving negative self talk.

I tell myself people might think I’m dumb, or my message wont have the impact I was hoping it would because my fingers typed faster than my brain and I left out a crucial word. - guys that a happens A LOT! 

But, and this is a totally funny story- I actually got my very first client ever because of a typo on the homepage of my website.


How my "Flaw" Got me a Client

On the day I launched Lady and Company I received an email from the contact form on my website that said “Hey, just wanted to let you know that you spelled ___ wrong on your website. Oh, and can I schedule a consultation with you? I need to refresh my brand.”

And then I BOOKED HER! On my first day in business. In SPITE of that typo.

In fact, later on I found out that that typo drew her in to chat with me because she knew it was a real person behind the computer screen.

Crazy right?

So let this is a testament to you that you don't have to be perfect in business, you just have to be yourself! Because, at the end of the day, your brand is YOU in business form.

It's your:
✨ Passions
✨ Talents
✨ And, yep, even your flaws

Each of those things work together to create a brand that stands alone- totally unique from anything else out there. 

And more than anything else, your flaws actually humanize your brand and make you more likable and relatable!



How to Embrace Your Flaws

I know showcasing your flaws in yoru business goes against everything that feels natural. You're probably even thinking:  “Why would you ever intentionally draw attention to something strange, unprofessional, or unusual about myself?”

Well, embracing (and even showcasing your flaws) not only builds trust by making your brand more human, but it also differentiates you from your competition. Your flaws become your brands superpowers!

Learning to embrace your flaws takes time, lots of introspection, and some grace on your end. But to get started, you can follow these simple steps:

1. Write down a list of your flaws
Be as specific as possible! Don't say "I don't like the way I look" and instead zero in on that you don't like how your skin breaks out, etc..

2.  Rename "flaws"
Instead of calling them flaws, call them “quirks” or “habits”. I personally like to call them perfect flaws!

3.  Rewrite your narative
Instead of saying “I’m shy” say “I like to get to know people before opening up” - This is gentler self-talk and will help you with your perception of yourself.

4.  Look for the upside
Find another way to speak about your so-called flaw! Stubbornness can also be seen as determination, and being overly emotional usually means you’re empathetic and can offer comfort to those that need it. 

5.  Be honest about them
Start to talk about your quirks in social media posts and speak freely of them to your clients to normalize them!

In fact, when working with clients, I now start my 1 on 1 coaching calls by explaining that I have dyslexia and that if they see a typo in my notes, to call it out and it wont hurt my feelings. Then we usually have a good laugh about a few out there misspellings!  


At the end of the day...

Try to remember that your “flaws” can actually be your biggest superpower! And by embracing your flaws you are opening the doors to: 1) Being set you apart from your competition, 2) Humanizing your brand and cultivating likability, 3) and drawing in more like-minded customers and clients that will get you!

Oh, and subscribe to LCCtv channel on YouTube!


About The Author >>


I'm the branding coach and the lady behind Lady and Company Creative. I adore helping other female entrepreneurs kill it with their business by creating badass brands that showcase their passions. I create websites that work and brand strategies that will put your business on the track to success.

I know that each of us holds innate qualities that make us the amazing humans we are. And, I believe we are meant to use those talents to better the world around us. Who we are is purposeful and our calling is built directly within us- sometimes we just have to uncover it.

That is exactly what I help you do.

We work together to discover your passions and then we use them to create a sustainable business that will fulfill you and speak directly to who you are. Learn more...

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