Create a Mission Statement for your Business (and WTF to use it for)
Have you ever landed on a website and been blown away by how gorgeous it is? The photos used, their logo, the color palette, and even the way the business owner communicates to #allthefeels you’re feeling?! You know you have to work with them, someway, somehow.
Then, you realize something.
You have no idea what this business does. Their photos are gorgeous, so they must be a photographer, right? Or, maybe they’re an event planner because most of their photos are of beautiful, luxurious events. You click and you click…. nothing.
The first impression of your business should be one that completely wows your ideal client. But, if you take their breath away and don’t tell them exactly who you are, what you do, who you do it for and even potentially where you’re located, they’re going to move on. Yep, even if your website design blows them away.
A mission statement helps your clients to understand if they’re a potential ideal client for you. It’ll also help you to get rid of inquiries from non-ideal clients because maybe they were confused on exactly what you do or you provide a local service and they’re nowhere near your area! Don’t let your clients walk away because they’re confused, overwhelmed or unclear on if they are able to work with you.
First Things First:
Learn your target market
Okay okay, before you can craft the perfect mission statement for our business, you have to do a little work on the backend first.
I’m talking market research baby!
You can have the most touchy feely, hit-em-where-it-counts mission statement in the world, but if you aren’t strategically piquing the interests of who you’re wanting to serve, alllll your hard work will mean squat!
So, >>take this nifty little quiz<< to see just how well you *really* know your ideal customer and then report back here when you’re done!
The How To:
Create a mission statement for your business
In order to establish your overall business mission, we’ll need to first establish your niche. It’s important to get super specific on who your ideal client is and what you can do for them. For example, you wouldn’t just want to say you’re a photographer. You’d want to say you’re a wedding photographer specializing in destination weddings for adventurous couples.
So let’s get down to business. Here’s how you can create a meaningful mission statement for your biz today. We’ll include an example to help you out, no worries!
Walk through each of these steps and slowly add on to your mission statement as you go.
Start with the basics. What do you do in its simplest terms? (Example: We’re designers)
Now on a more specific level, what do you create/provide/specialize in? (Example: We’re designers who create brands + websites)
WHO do you do that for? (Example: We’re designers who create brands + websites for female creatives + wedding professionals.) *If your services are location-based, this is where you would call out which specific area(s) you serve as well.
Dig deep and ask yourself what higher purpose you’re fulfilling in your business. Aside from the actual product or service you provide, what does that specific audience you identified in part 3 get from working with you? (Example: We’re designers who create brands + websites for female creatives + wedding professionals who are looking for a source of encouragement, excitement, and confidence in their business.)
YOU DID IT!!!
Of course, feel free to go back through and fluff it up/make sure everything flows well, but what you put together here is a solid mission statement for your biz! It clearly communicates who you are, what you do, who you do it for, and why you do it. Nice work!
Now let’s put that baby in action!
Here are some places where your mission statement can come in handy:
Your Website - Your mission statement should definitely on your homepage, but perhaps also in your footer (so that no matter which page a potential client lands on, he/she can see it!)
Social Media - We understand that your entire mission statement might be too long and clunky for something like an Instagram bio, but make sure the key elements are there to quickly and clearly communicate who you are, what you do, and who you do it for! (You can even get creative here with things like emojis!)
Marketing Materials - Creating handouts for a vendor show? Constructing a Facebook Ad? Putting together a Welcome Magazine for your clients? Updating your business cards? No matter what it is, if it’s being put in front of potential clients, your mission statement needs to be featured! (Just as we mentioned with Social Media, it’s okay to alter it a bit to make sure it fits nicely on whatever material you’re creating!)
Now go rock that mission statement and start attracting your ideal clients! You got this!
About The Author >>
Meet Kelsey + Britt
Kelsey + Britt are biz BFFs that recently combined their branding + website design businesses to form a new design studio called, Launch Your Daydream. They provide wedding professionals and creative business owners with a comprehensive one-on-one branding + website design experience, targeted educational tools + a supportive and engaging creative community.
Want to be featured on the blog just like Kelsey and Britt? Apply now!
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I’m Alex, the Brand Consultant + lady behind LCC. I’m so glad you’re here. Settle in, get comfy, and get ready to learn some serious biz tips from top biz babes form around the world! Learn more…