Client Spotlight: Geily Romero of Cutting Edge
What is a Client Spotlight?
I get to meet some pretty badass business owners are at LCC. And when I say badass, I mean like so badass I cannot keep it to myself.
So, each branding client I work with gets the chance to shine (and show off their new brand) here on the blog.
Meet Geily Romero
"The Financial Coach for Creatives"
1. TELL US ABOUT YOUR BUSINESS IN 3 SENTENCES OR LESS.
I’m a Financial Coach for Creatives. Think of me as a personal trainer, but for your business! I help #creativebosses with everything from setting (and accomplishing) financial goals to coming up with awesome sales strategies, getting some killer packaging and pricing done, and sooo much more!
After feeling like her expertise was being watered down by her DIY brand, Geily trusted myself and LLC to take her brand in a totally new direction. She was ready to invest in herself and her business to create a brand that would truly match her passion to serve creatives.
Throughout our coaching, we worked together to dig deep behind her why and her motivation to do what she does and who she wants to serve. The end result is a beautifully curated brand that showcases her passions and expertise.
Hope, Heart, & Innovation
2. OKAY, NOW LET'S REWIND. STARTING FROM THE BEGINNING, WHAT IS YOUR STORY?
I’ve always worked in corporate and once I graduated from college, I thought staying corporate was my only option. But it turned out that while helping my creative hubby with some financials, I noticed that while this was extremely easy for me, it was not the case for him. This was my “AHA” moment and noticed what I’ve got, it’s something SO many creatives are in need of, so it came to be “Cutting Edge”!
3. WHAT HAS BEEN THE MOST REWARDING PART OF STARTING YOUR OWN BUSINESS SO FAR?
I would definitely have to say that feeling my clients give me every time they tell me how much I’ve helped them and how much they’ve enjoyed working with me. There’s no more rewarding feeling than this! It truly makes it ALL worth it!
A Peek into Geily's Website...
4. WHAT IS/WAS YOUR BIGGEST MOTIVATION TO START YOUR OWN BUSINESS?
Being able to make vs. earn my own income has and still is a HUGE motivator.
5. TELL US WHY YOU ROCK! SHARE 3 OF YOUR OWN PIECES OF CONTENT.
6. What is your favorite quote/mantra/affirmation?
OMG there’s sooo many of them but I think “Progress over Perfection” totally sums it all up!
7. If you had to describe your new brand in one word what would it be and why?
It would probably be “Refreshed”! I feel it’s now refocused, clear, and caring the simplicity it was meant to represent from the very beginning.
8. What was the biggest take away from our coaching that gave you all the lightbulbs?
EVERYTHING! But if I must say a single takeaway, it was probably during the initial phase when we started to crack down on my ideal client and how to translate that information into the most appealing design/branding.
10. What would you say to another lady that is thinking about chasing her dreams?
DO IT! The reward outweighs the sacrifice, that’s for sure!
A little more about Geily:
My name is Geily (pronounced just like Haley) and I’m the #NumbersQueen behind it all at Cutting Edge! I’m the Financial Coach for Creatives and I absolutely love every minute of it! Helping creatives go from all-hot-mess financial systems to composed-and-making-bank it’s totally my passion!
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