Posts in Social Media
Why You Need Tailwind to Boost Your Pinterest Strategy

You know that branding is an important element of your business that positions you for success. You know that it’s through your brand that you can stand out online and show up as an expert. What you might not know is there are three very common branding mistakes that businesses make that could be holding you back from a spectacular brand. 

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4 Easy Ways to Repurpose Your Content (for Maximum Results)

Content is key and you need to be producing quality content to expand your reach online and grow your brand.

You’ve probably heard this time and time again.

The thing is, you spend hours producing a great quality piece of content, often an article which includes information your target audience is thirsty for. You post it on your blog, and then you post a link to your new content article on social media; on your Facebook page, and perhaps also on your Twitter and LinkedIn pages. And you stop there....

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How to Take and Edit Branded Flat Lay Images

Flat-lay pictures are the hot trend on social media (Instagram especially) and I know you want in on it!

Flat-lay images are the perfect way to create your own stock images that are reflective of your brand and stand out in the crowd of all the other business out there!

I have had so many followers tell me they always slow their scroll when they see one of my images because they know it's mine! That means that I get more engagement and my followers know what to expect from me! Pretty cool right?

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4 Tips to a Fabulous Pinterest Business Profile

So many lady entrepreneurs do not realize that Pinterest is a completely viable source of traffic for their online biz. And that it takes less time than they think!

And while it’s true that Pinterest isn’t classified as ‘social media’ per se, it does work like social media in that it’s a brilliant way to build that know / like / trust factor we all want with our ideal audience.

I’ve had clients for my main biz message me...

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How to Schedule a Week of Social Media Content in 30 Minutes

Social media is often times the one piece of the marketing puzzle that, well, puzzles  new business owners. Between trying to stay relevant, and trying to stick to a schedule, social media usually leads to overwhelm.

And, I'm here to tell you it doesn't have to be that way- and I know that because I have been in your shoes.

I have been in the place where I would manually post to my social media accounts daily, but that cost me my precious time and my sanity as I tried to juggle all the things all at once. And, I have also been the place of committing myself and my business to too many platforms all at once. That didn't work out too well either.

Look, I get the appeal of wanting to be in control and also wanting to jump head first and tackle everything you possibly can at the beginning. But, the truth is babe, we have way more important things to focus our energy on than making sure we log onto each social media platform each day at the right time to talk to our people. 

We just can't juggle that and run a successful business in the background. And that is okay...

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How to Set up a Killer Facebook Business Page

Social media has made marketing your business easier than ever, and as long as you have an irresistible social media marketing strategy, you can posts for free, gain a following, and showcase your work to drive sales on your website. 

My favorite social media platform at the moment is Facebook.

Facebook is the perfect place for any business because:
-Over 2 billion people all over the globe use Facebook
-You can reach every single demographic under the sun
-You can target exactly who you want to see your content
-20% of all page views online come from Facebook
-Facebook ads give you the highest ROI

"But what about that dreaded Facebook algorithm, Alex?" 

Great question, you thoughtful little biz babe, you! We hear A LOT about the elusive Facebook algorithm. Some even suggest that Facebook for business is dead because of it. Well, I am here to effectively slash that misconception.

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The Ultimate Social Media Strategy To Make Your Biz Irresistible

You know that social media is probably the single most important marketing tool for your biz. Facebook and Instagram are no longer just for catching up with friends and posting selfies. Nope, thanks to ads, groups, hashtags, etc, social media has become the worlds best way to reach potential clients from all over the world. 

Lets look at some facts and statistics:

-2.4 billion people (or 1/3 of the worlds population) use social media worldwide
-Facebook alone has over 2 billion active users that share 5.3 billion pieces of content each week
-In 2011, there were 3x more social media users than email
-Email averages a 7% open rate while social media is nearly 30%
-Social media isn't just for millennials! In fact, nearly 50% of users are over the age of 40
-Facebook accounts for 20% of all page views online 

Those are some pretty hefty numbers, babe! You really can't ignore it. So, now that you know that you should be taking advantage of social media, the question then is "how?"

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Literally Just 52 Free Resources For Your Online Business

I am all about starting and running an online business on the cheap, babe. Why spend your hard earned cash on things that you can get fo free? Hello!

Free resources are pure gold to those of us that are starting a business or a blog with limited cash. In fact, when I first started blogging I literally had no money to start my website and so this list right here would have help me out to the max. 

But part of the reason I started Lady and Company was to be for others what I needed when I was first starting out. So, lets cue up the list shall we!

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