You know that branding is an important element of your business that positions you for success. You know that it’s through your brand that you can stand out online and show up as an expert. What you might not know is there are three very common branding mistakes that businesses make that could be holding you back from a spectacular brand.Read More
The thing I hear again and again when working with clients is how uncomfortable they feel putting themselves out there and being the face of their brand. They’re scared they’ll make a mistake, stumble over their words, or they are afraid that the world will see that one thing in their personality that they personally deem as a flaw.
And while we may know that our flaws are magnified in our own eyes, it’s still hard to get over that pimple, or our shy persona, or whatever it may be that we don’t necessarily love about ourselves...Read More
Start your personal branding process by asking "WHO AM I?" and the rest will fall into place easily.
I have been looking at some articles regarding this topic on Personal Branding. I realized that many of them focus on the external portion of your personal brand. There is nothing wrong with image, business & social etiquette, body language, etc.
The only thing that nobody talks about is YOU. We need to take a step back and ask ourselves this question, “Who Am I?”. Only after you have come to know who you are, the rest is easy to do.Read More
Creating our own businesses means that we rely on our own brains A LOT.
More often than not, it's a one woman show. We don’t have a boss or a friend in the cubicle next to us to bounce things off of- and sometimes that leaves us questioning ourselves. We especially question any decision we make when it comes to putting our face and our personality out there. We are our own worst critics, afterall.
And, in the beginning stages of business, it can be even harder to know how to use ourselves and our personalities to help you stand out in what feels like a very saturated market.Read More
Flat-lay pictures are the hot trend on social media (Instagram especially) and I know you want in on it!
Flat-lay images are the perfect way to create your own stock images that are reflective of your brand and stand out in the crowd of all the other business out there!
I have had so many followers tell me they always slow their scroll when they see one of my images because they know it's mine! That means that I get more engagement and my followers know what to expect from me! Pretty cool right?Read More
A mission statement helps your clients to understand if they’re a potential ideal client for you. It’ll also help you to get rid of inquiries from non-ideal clients because maybe they were confused on exactly what you do or you provide a local service and they’re nowhere near your area! Don’t let your clients walk away because they’re confused, overwhelmed or unclear on if they are able to work with you.Read More
While it is important to define specifically who your dream cleint is, you can't just make things up in our heads. As much as we might like to say that the most perfect person we can imagine to work with is wealthy, and understands our process, and drinks our favorite drinks form starbucks- we can't just decide that that peson exsists just simple because we want them to.
Our dream client has to come out of real fact.
Especially because who may think would be our dream client might not actually light us up in the end.
So think beyond the fluff of what you;ve been told an idea client is up until this point, and realise that your dream client is really just someone who's exact needs are met by your offer.Read More
After feeling like her expertise was being watered down by her DIY brand, Geily trusted myself and LLC to take her brand in a totally new direction. She was ready to invest in herself and her business to create a brand that would truly match her passion to serve creatives.
Throughout our coaching, we worked together to dig deep behind her why and her motivation to do what she does and who she wants to serve. The end result is a beautifully curated brand thatRead More
Whether you are a fellow brand designer (hey girl!) or you're looking to hire one (book with me!) chances are you're wondering what this client homework shiz is all about.
Well, simply put, client homework coaches the client through preparing, planning, and organizing all their thoughts and ideas for their brand. In doing so, it not only gives my clients the clarity they need to communicate their vision for their brand, but it also sets expectations and gives me the tools to go in a specific visual direction.
Most of my clients are new business owners or those that have been in business for a hot minute that want to rebrand. These business owners are either more left-brained and less design inclined or the have an eye for design but don't have the tools or the know-how...Read More
I would bet that directly after the glimmering of an idea to start your own business popped into your head, you began thinking about what the heck you should name it.
And maybe by this point, you've found a name you love but it has already been taken. Or, maybe, you just can't seem to find one that resonates with you and your mission enough to say, "That's the one!"
Take a deep breath, babe. That's why you're here.
First, understand that the name you choose for your business is important. Because...Read More
Elsa Borsa is a joy advocate & life coach for women who are totally over the "To Do list" the "shoulds," and living life based on someone else's (or their own) unrealistic, sky-high expectations.
A recovering perfectionist herself, Elsa knows it's her mission to light the way for other overwhelmed & undervalued women by sharing her own story of tremendous transformation and teaching them how to tap into their own intuition, define their own (realistic) goals & dreams & finally feel like enough even if they don't cross off every task on the To Do list.
When she's not coaching women from around the globe from her small town home office, you'll probably spot her getting a joyful buzz in others ways like obsessing over decorating magazines, shuttling her three kiddos to extracurricular activities, and the occasional road trip to really let her hair down.
Meet Elsa and get ready to say "yes" to the life YOU want to liveRead More