8 Strategies for Empowerment in Entrepreneurship
The dictionary defines empowerment as the process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights.
I think we can all agree that empowerment is a positive trait to master in being a successful entrepreneur. That said, an entrepreneur can become more empowered by leveraging some of the following strategies:
1. Get connected with other entrepreneurs
This could be done via a Facebook group, a mastermind group, a meetup, conferences or other educational events targeted to entrepreneurs. Being around others focused on being successful in business is a surefire way to boost your confidence as you soak up the good ideas and lessons.
2. Build a success team to buffer any areas that you're not strong in.
To aid in this process, it's a good idea to leverage a tool called a SWOT analysis to build your awareness. This looks at capturing your strengths, weaknesses, opportunities, and threats. Once you have a hold on your strengths, you can contemplate outsourcing for your opportunity areas.
3. Be vigilant about one's mind real estate and understand the power of staying positive is really important.
Leverage whatever tools are necessary (meditation, Emotional Freedom Technique, exercise, etc) to keep the weeds out. Consider reading The Power of Your Subconscious Mind by Joseph Murphy.
4. Embrace your role as an entrepreneur
After all, you are the Chief Executive Officer of your organization. You have to claim your rightful place. This means realizing not every opportunity is for you. I still get job descriptions shared with me for full-time salaried employment and I still look at it out of habit but I have a deep belief that I'm doing what I'm supposed to be doing. I don't take that lightly because it was indeed a journey getting to a place where fear hadn't won.
5. Create own opportunities
This is extremely important because there will be days when opportunities aren't knocking on your door. As entrepreneurs, we must be empowered to create our own roadmap. That means being innovative in finding multiple streams of income for our businesses.
6. Stay educated
Invest where necessary to upgrade yourself and your brand.
7. Keep a success log
This is your rockstar yearbook and should depict your success moments. Testimonials is one example of something in your yearbook. You can print it at a local store (Costco, Walgreens, etc) or on a site like Shutterfly. It will indeed be a useful resource for the future.
8. Join a mastermind group
This is the kick in the pants you need to stay on your game. A mastermind group is an idea think tank focused on achieving your goals. You're around others in a sacred space for sharing challenges and successes. Most of these groups offer an opportunity to be in the hot seat which allows members to shine a light on their issues and then the brainstorming begins to solve the challenge on the table. It's a great resource to stay empowered as you learn and gain ideas to move your business forward. I joined a mastermind last year and have been getting ideas that when implemented will take my business to the next level.
Empowerment is motivation stirred up for when you need it. Guaranteed as entrepreneurs, there will come a day when you need it to stay the course. You can consider it medicine and with the proper dosage, you're healed until the next bout of failure, nerves or a no-show prospect stirs up the negative noise we work so hard to avoid.
Simone Morris is CEO of Simone Morris Enterprises, LLC. Her company offers diversity and inclusion consulting and training, project management training, career management coaching and speaking services. Her mission is to empower women to succeed by creating a roadmap for their lives on their terms.
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