40 Ideas for Social Media Video
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Everyone in social media knows that video is a mega trend, but video production is intimidating for someone who has never edited video before. But you shouldn’t be afraid to jump in!
Smartphone cameras and modern software tools make it super easy to create cool, informative, and entertaining clips to engage an audience and attract potential customers. All you need is a smartphone and some creative inspiration
Video is an amazing medium for showing movement, sound, and the passage of time, and they allow you to connect with your audience in the same way your communicate with people in real life. Looking forward to seeing all of your creations!
Here’s a list of 40 ideas and examples you can consider to kickstart brainstorming for video subjects!
1 . Inside scoop
Show the backstage view or blooper from an event to make your personality more multi-dimensional.
2. Video memes
Find a funny or absurd video or GIF and add text above and below it to give it fresh, relatable humor
3. Stop motion video
Add a cool stop motion effect to an existing video or take a series of photos and merge them into a video.
4. Random holiday
Almost every day is national “something” day. Check out a calendar of random and not-so-random holidays and make a video to celebrate the occasion. Don’t miss the holidays that are relevant to your brand!
Videos are great for showing the texture of a material or product. Show how thick, fluffy, smooth, or wrinkled something is.
6. Add a dog or a baby
Find some way to feature adorable things that everyone loves. Show off your cutest assets :)
7. Creative process
Show how something is manufactured or created, like art, interior decoration, a recipe or baked good, or anything creative. It’s fun to watch something go from nothing to done in fast forward.
Stop a random person on the street and (with their permission) film them answering a question or doing a task relevant to your brand or channel.
Play a fun three-second moment forwards and backwards with Instagram’s Boomerang app.
10. Video interview
Record a conversation with a client, customer, or industry expert. Even if you do the interview remotely, you can put your face side-by-side with theirs to create the impression that you were in the same space.
Showcase an individual, like a happy client/customer or hometown hero, and tell their story in 15-seconds or less
Start a “vlog” where you talk about your experience as an entrepreneur, leader, or professional or tell a funny story, show moments in your everyday life, or describe your day.
13. Animated quote
Make a video of your favorite quote animating in an eye-catching way
14. Photo slideshow
Combine five or so photos from an event relevant to your brand or company
15. Social good or local partnerships
Film a segment on how your product benefits the community or showcase the volunteer work of your employees
16. Count up
Animate a number as it counts up from 0 to some number signifying an important company milestone, like number of customers or posts or products sold
17. “On this day” feature
Find a YouTube video of a past event that happened on today many years ago. Look for an event that’s relevant for your brand, like a historical performance or event, and showcase a highlight clip on your account.
Show some action, like people high fiving, opening a package, jumping into a pool, etc
19. Unboxing video
Capture the experience of someone who is using your product or service for the first time. What is their first encounter like? What is their reaction?
Film a tutorial on how your product is used in an interesting or fun way or your approach to a particular task
Know anyone a bit famous? Ask them to film a casual video using your product or talking about you/your service
22. Poetry or song
Write a poem and recite it on camera, or sing part of a song
Add a “sparkle” effect to something, like a piece of jewelry, makeup, some aspect of your product, or something else shiny (figuratively or literally)
24. Sound effect
Add a hilarious, modern sound-byte like “Cash me outside” or “Pikachu” or the Pacman death to your video to emphasize or symbolize your feelings
25. Live photo
Make a video by looping an iOS “live” photo, the hyper-short , into a longer video (Instagram videos must be 3 seconds long)
Show something with contrasting movement and staticness, like a busy street or your desk during the day, in hyperspeed so that people can get a feeling for your work day
27. Home video
Publish an old home video from when you were a kid or a baby (you can use sepia and fade filters to make it look more vintage)
Do a “get ready with me” video. Film yourself waking up, dressing, eating breakfast, and getting ready for the day and append the clips together into a fun, fast video.
29. Hyper fresh
Post a video response to an event that’s happening right now, like your team watching the Superbowl or looking up at the eclipse, to keep your brand relevant
30. Ask me anything
Think of five very random questions, or ask your friends/family to give you interesting, creative prompts, and answer them on camera.
31. Fun logo
Make your logo out of a cool material, like sprinkles or mud or sand, and film the process of creating it
Record your screen as you do something relevant to your company, like finishing a mock, demoing an app, or messaging. You might consider making a video collage with a screencast on one side and you explaining the product on the other.
33. Product or resource review
Talk about a tech tool or non-tech product that you’ve tried out and what your experience with it was like. (We always need more people to review Kapwing!)
34. Follow a trend
Check on Twitter for the trending Hashtags like #FridayFeeling and make a meme or film a short relevant clip
Find a YouTube video from something that happened recently, like a sports game or an event, and clip out a short highlight to broadcast to your audience
36. Top 10
Make a video “listicle” by making a Top 10 montage of people, places, or things relevant to your interests, work, or life
Make a visual before and after where you show how something changed over time. Some examples: Your face before and after makeup, how a room looked before and after a party, the improvement after an organizational product.
Repost a snippet or trailer for a popular past video or a video you published on a different channel.
39. Article review
Make a video where you go over the points in a recent blog post or article. It can be short, a “trailer” to the real thing
40. One second a day
Feature a month or year with a montage of one-second or three-second long clips. Especially fun for a special time in your life, like during pregnancy or a semester abroad.
Want to get a handle on all your social media strategies? Download the Social Media Marketing Kit!
Download the Social Media Marketing Kit now!
About The Author >>
Meet Julia Enthoven
Julia is the co-founder and CEO of Kapwing, an online video editor. Kapwing makes fast, free, simple tools for video creators, and they’re always looking to get feedback and ideas on what they will build next. Julia previously worked on the engineering teams at Google and Apple before leaving to work on Kapwing full-time.
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I’m Alex, the Branding Coach + lady behind LCC. I’m so glad you’re here. Settle in, get comfy, and get ready to learn some serious biz tips from top biz babes from around the world! Learn more…
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